Home What We Do About FAQ Contact Blog Get a Free Consult
Marketing Insights

From the Dugout

Tips, strategies, and real talk on digital marketing, Google Ads, SEO, and growing your business.

Why Kansas City Small Businesses Are Losing Customers to Competitors Online

Kansas City businesses are losing customers every day to competitors with stronger online presence. Here's exactly what's happening — and what you can do about it starting today.

Why Your Business Needs a Marketing Agency of Record

Most businesses piece their marketing together from multiple sources and wonder why results are inconsistent. Here's what an Agency of Record is and why having one changes everything.

Why Your Website Isn't Generating Leads — And How to Fix It

Is your website getting traffic but no leads? Here are the most common reasons small business websites fail to convert visitors into customers — and exactly how to fix each one.

What Most Marketing Agencies Won't Tell You

The marketing industry has some dirty little secrets agencies rarely share with clients. Here's the honest truth about what you should know before hiring anyone to handle your marketing.

How to Get More Google Reviews — And Why They're Your Most Powerful Marketing Tool

If there's one thing that moves the needle faster than almost anything else in local marketing, it's Google reviews. Here's exactly how to get more of them and why they matter more than almost anything else you can do.

Beyond Google Ads: How OTT, Billboards & Social Media Can Supercharge Your Marketing

Google Ads only reaches people already searching. What about everyone else? Here's how OTT streaming ads, billboards, and social media complement your Google Ads strategy to dominate your entire market.

How Much Should a Small Business Spend on Google Ads?

Not sure how much to budget for Google Ads? Most small businesses either overspend without a strategy or underspend without enough data. Here's exactly how to think about your Google Ads budget in 2026.

Facebook vs Instagram — Which Is Better for Your Business?

Both platforms have massive audiences but they work very differently. Here's how to decide where to put your social media energy and budget so you're not wasting time posting in the wrong place.

5 Reasons Your Google Ads Aren't Converting (And How to Fix Them)

Running Google Ads but not seeing results? You're not alone. Most small businesses make the same handful of mistakes that silently drain budget without driving leads. Here's what to look for and how to turn it around.

Why Your Google Business Profile Might Be the Most Valuable Real Estate You Own

Before anyone visits your website, they often see your Google Business Profile first. A fully optimized profile can mean the difference between showing up in the local 3-pack — or being invisible to customers searching right now.

Your Website Is Your Best Salesperson — Is It Pulling Its Weight?

A slow, outdated, or hard-to-navigate website sends potential customers straight to your competitors. Here's what a high-converting small business website actually needs in 2026 — and what most are still missing.

⚾ More posts coming soon

New marketing tips and insights dropping regularly. Check back soon!